The Rad Rufus from Nudie is a classic 90s fit jean with a slightly higher rise designed to sit either lower on the waist with more room in the seat or just above the hips for a clean shirt tuck. They have a relaxed straight leg with a subtle taper and are made in their simplest form here, from undyed and unbleached cotton denim, maintaining the natural colour of the cotton fiber and the remnants of cotton seed hulls.

- 100% Organic Cotton
- 13.9oz Rigid denim
- Vegan jacron patch. Signature arcuate
- Button fly. Ecru thread. Copper trims
- Regular Fit with straight leg

Why we love Nudie Jeans... Since kicking things off in Gothenburg in 2001, the Swedish label have always been more than just jean sellers. Fierce advocates of organic cotton and transparent manufacturing processes, they shine a light on every step in a products creation from the sourcing of cotton through to delivering to store. Beyond this, they've continued to foster a community that cares through local and global initiatives. Their aim is to make every garment a future classic, through ongoing repair and recycling; clothes that become vintage, not garbage. They also make truly great jeans.

Model wears a size 32
Jackson is 6'1" / 184cm with a 32” / 81cm waist
He usually wears a size L in shirting.